ACROSS FOUR MAJOR E-COMMERCE MARKETPLACES: SHOPEE, TIKI, LAZADA AND SENDO

WHICH E-COMMERCE PLATFORM IS THE MOST EFFECTIVE FOR ONLINE BUSINESSES?

The 2025 Mother & Baby Market Report provides a comprehensive overview of market dynamics and growth trends on Vietnam's leading e-commerce marketplaces, including Shopee, Lazada, Tiki, and Sendo. The report not only aggregates detailed data on market size, pricing segments, and prominent brands and categories but also analyzes current shopping trends and growth forecasts for late 2024 and early 2025.

By examining consumer behavior and market fluctuations, the report aims to equip sellers with insights to seize opportunities, identify challenges, and formulate effective business strategies for 2025. In the increasingly competitive "Mother & Baby" market, specific recommendations will help sellers establish a sustainable foundation for growth heading into early 2025.

In the first 9 months of 2024, the sales of Mother & Baby category across four major e-commerce marketplaces in Vietnam —Shopee, Lazada, Tiki, and Sendo—reached 9.97 trillion VND, marking a 41% growth compared to the same period in 2023. This corresponds to 61.12 million products sold.

*The statistics are based on data from January 1, 2024 – September 30, 2024, and this report analyzes the data from the 4 major e-commerce marketplaces in Vietnam: Shopee, Lazada, Tiki, and Sendo.

While the demand for most product groups in Mother & Baby category has shown strong growth, Vietnamese mothers' highest demand was for formula milk & baby food

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